Why Your Website is Your 24/7 Salesperson (and How to Fix It)
By 2026, websites will serve as both information sources and “front doors” to your company. If the web page is static, it won’t convert prospects into leads.
A website will also have features to entice users. Any user should be able to view your webpage and easily find:
What do you do?
How can you benefit from my services?
How do I purchase your services?
The above questions should also be at the top of a web page so that users do not have to scroll to find the value of your service.
Because so much content is available on the internet, users have given more credence to businesses that contain:
Case studies that provide evidence of case-related issues and resolutions to those issues.
Video testimonials because faces are more trustworthy than text.
User input from founders, i.e., people will trust businesses more than they trust non-human entities.
With mobile users making up 70% of internet traffic, slow or difficult to navigate sites can result in loss of sales. A website should load instantly, less than two seconds to complete the sale.
Action: Open your website on your phone right now. Try to buy your own product or book a consultation. If it feels frustrating, that’s exactly how your customers feel. Fix the friction, and the sales will follow.